Modafar Akhoirshieda
Planning, Business Operations & Computer Engineering
Modafar Akhoirshieda
Planning, Business Operations & Computer Engineering
Since 2001, I’ve been a Founder Member and Chairman of Shaping Tomorrow, a unique web-based foresight, strategy and change management portal for corporate innovation and risk management. Shaping Tomorrow is the leading futures organization in the world. It has won nine prestigious and global awards for Insight content, Knowledge management and best use of Artificial Intelligence in Digital Consultancy in 2016.
My specific area of research is sustainable business futures. I’m known on conference platforms speaking on business subjects including the future of sales, advertising, marketing (particularly new forms of digital marketing), sustainability, customer loyalty and retention, business process re-engineering, change management, building strategic visions and values and people motivation and communications, ethics, alliances, technology, health, foresight, science and corporate governance. I facilitate workshops in these subjects and offer training in futures, strategy and change management drawing on the resources and tools from Shaping Tomorrow.
I am continuously working with Shaping Tomorrow’s extensive list of blue-chip, international clients on their sales, marketing and advertising strategies and help them see new trends to exploit ahead of rivals.
With over 50 years’ experience in Business Management in the UK, North America and Europe, I have significant exposure to corporate banking and consumer finance and, latterly, strategic foresight. Chief Executive of Birmingham Midshires Building Society between 1990 and 1998, then the UK’s 4th largest. As Chief Executive of Birmingham Midshires our team achieved a dramatic change for the better in the Society’s fortunes moving from near oblivion to a highly profitable, customer led and multiple-award winning business in just eight years.
Previously a Senior Vice President with Bank of America who I joined in 1986. I held several positions at the Bank which included Head of Europe, Middle East and Africa operations, based in London, Head of Consumer Loans Services and Chief Financial Officer for consumer markets, based in North America (San Francisco). After spells with Hawker Siddeley, the Electricity Boards and the Post Office I began my financial services career in 1973 with Citibank NA as its first overseas process engineer, based in London. I then transferred to Italy, with subsidiary Citifin Finanziara as Chief Financial Officer and Vice President, later moving back to the UK with Citibank Savings as Vice President and Customer Services Director, and subsequently Consumer Banking Director.
Served as a Non-executive Director of GallifordTry PLC (a top ten UK construction company), as managing director of a legal processing business for Salans, a firm of international lawyers and as a member of the Society of Genealogist’s Board until increasing calls on my time meant reducing my interests.
Studied at Salford University, Manchester, and hold a Bachelor of Science in Electronics and a U.S. accredited MBA in Operations Research. Conferred an Honorary Doctorate in Business Administration by the University of Wolverhampton in 1997.